Beginner’s Guide To Start A Food Blog In 2023

Are you a lover of food? Do you like cooking so much? Is the kitchen your favourite place in the home, and you like penning down something but need help figuring out what to do with it all? Why not start a food blog today?

There are several ways to make extra income, and blogging is one of them, but when you now have a flair for cooking, you can narrow your blogging down into food blogging.

If you are a good writer, I promise you that much money awaits you. There are a good number of food bloggers in the world. One of them is Dana Shultz, the author of Minimalist Baker’s Every Day.

Elise Bauer of Simply Recipe! 

Ella Woodward, who writes for Deliciously Ella.

Deb Perelman, owner of Smitten Kitchen, Ree Drummond, and Ed Levine, author of Serious Eat, among others. 

If you look at the top Mediavine and Adthrive (Raptive) blogs getting millions of pageviews, you notice they’re almost all in the food niche. Look at the keywords they rank for. The search volumes are astounding! 50k, 100k, 200k searches per month.

Need help starting a food blog that will make it to the top pages of the internet? Don’t be; creating a food blog is simple when you have the necessary skills and information.


Before Starting a Food Blog

Blogging can be overwhelming and intimidating; even as of 2017, I knew nothing about blogging.

However, with the help of a guide like the one I’m about to give below, I can start a blog and provide a good tutorial on it.

It is currently one of the hottest money-making machines we have around. Many people want to go into blogging but don’t know how to. 

Firstly, you need to decide on your area of specialization.

When choosing an area of focus, it has to be something you have passion for.

Since blogging is about sharing your personal experience with something, it has to be something that interests you so much because your audience wants to read what you are doing and not what you read.

Since food blogging is your choice, let’s move on to how to start a food blog. Starting a food blog as a beginner can be stressful, especially when you have no background information on blogging.

Although, you need to know that Recipes are very competitive. Similar to fiction on KDP. But if you find a sub-sub niche in recipes (or fiction), you could make some really good money. However, if you do love doing recipes, then there are a TON of low-hanging fruit low-competition keywords (I had to get the food pun in there) because, from my experience, all the recipe bloggers and big food sites like All Recipes, Simply Recipes, etc. are all targeting the very high volume keywords.

So, if you want to make money from a food blog or start a cooking blog, this post will do the magic for you.

Why Should You Go Into Blogging

There are several reasons why you should venture into blogging, but Looking at methods and strategies others are using successfully and what you have succeeded with in the past gives a good starting point.


 Blogging is a Passive Income

Just like every other type of blogging, food blogging is a form of passive income. You will keep getting money with a nice post as much as people are still reading it.
From the corner of your room, you can make millions of dollars. Isn’t that interesting? Blogging is a very lucrative online business if you know how to do it right.


Blogging Gives Room for Personal and Business Recognition

In the same way, that lifestyle and health blogs give personal and business recognition, food blogs also do. A successful blog will make you prominent and accessible in your field, even general blogging.

 So if you run a successful food blog, not only will your name be popular, but your business will also be popular. If you sell a condiment with the food blog you run, which is part of your ingredients, such seasoning will be famous among people in food blogging and your readers.

So if you want to sell yourself and your business to the world, why not try blogging?

Blogging Builds a Community

This is a beautiful way to connect with thousands of people you may never meet.  Blogs are communities due to their interactive forms. You speak to the people with your text and videos while they also share their thoughts through comments.

Blogging is an excellent platform for teaching your readers; you can learn from them through their comments.

Food blogging is your choice; you get to teach people about different recipes you have tried out, and they can also educate you through their comments on their own.

So if you want to sell yourself by sharing experience, teaching, and learning, yet you get to make good money, then Blogging is a must for you.


How To Start a Food Blog 

When starting a personal food blog, the following are the steps to be taken :


Get a Name For Your Blog, and Also Buy a Matching Domain Name

The journey of every blog starts with choosing a name. The name of your blog should depict what the blog is all about, so it should be descriptive enough for the readers to guess what it is about from the name.

The name does not have to entail cooking, words like food, recipes, and eat can be reflected in the name.

After deciding on the name, you can choose a domain name. The domain name should end with .com. 

In the domain name, there cannot be any space or punctuation in the domain name other than a dash.

After choosing the domain name, what you need to do next is to check if it is available or not. If it’s unavailable, you must try out other names, re-arrange the previous one, or change from .com to .org or .net.

However, you should note that your domain name should be short, easy to spell, and memorable.


Get Your Blog Online

After concluding and checking out the domain name, the next thing to do is to get the blog online. 

That cannot be possible without a blogging host and software. These two now come together as one.

The web host helps store all files for your blog and makes it accessible to readers anytime your domain name is punched on the internet.

The best web host for beginners is Hostinger.

It is the best as it’s reliable, affordable, easy to set up, fast, and offers 24-hour support. Click here to start with Hostinger for as low as $2.95.

If you are unsatisfied after using this plan for 30 days, you can cancel and receive a full refund.


How to Use Hostinger For Food Blogging

Firstly, when using this host, you need to pick a plan, and as a beginner, the best plan for you is the basic plan, which goes for $3.95 monthly.

Secondly, you will need to choose your term. As the beginner that you are, a year term is okay. So, to get the domain name free for a year, you will need to pay for a full year.   Click here to get started!

The last thing is to choose your add-on. The only add-on I will choose here is Domain Privacy Protection which keeps your personal information away from the public.


Install WordPress

After doing that, the next thing is to install WordPress. With Bluehost, the installation of WordPress won’t be difficult. Here is how to install WordPress on BlueHost.

Once you have installed WordPress, navigate to the settings section and access the permalink settings page. 

Proceed to modify your permalink structure to post name, and remember to save the changes. Then WordPress is good to go. The next is to beautify WordPress.


Install a WordPress Theme

It’s getting interesting already, although technical as well. The theme determines your blog’s feel and looks of your blog so when choosing a theme; you must be very careful.

There are things to look out for in a WordPress theme, and they are:

Responsiveness: The theme you want to install should give an optimal view to your readers. They should be able to view without zooming in or out when using any device.

Design: The theme should be designed to suit your aesthetic and offer the features you prefer.

Optimization: when building a theme, ensure the person building knows what he is doing because a well-designed theme will rank higher than a poorly designed one.

User-Friendly: Go for a theme that is easy and understandable. So when there is a need to edit a few things, there will be no reason to edit codes.

You can begin with a free theme but save up to get a premium theme from a good provider as time passes. Here is how to install a WordPress theme. 

Read Also: 21 Best Paid Survey Sites to Make Extra Money in 2021 +(How to Earn $500/Month)


Set Up Google Tools

 After setting up the WordPress theme, the next thing to do is to set up Google tools. Firstly, you need to set up a Google account and create an email address for your blog.

After creating the account, log in and set up the following tools.

Feedburner: this makes visitors subscribe to your posts by RSS or email and also track the number of subscribers on the blog.

Google Analytics: This tool is for monitoring traffic on your blog. Ensure you install the tracking code in your Yoast SEO plugin settings for proper monitoring.

Google Search Console: This tool will help keep your blog running.


Install WordPress Plugins

Some plugins have amazing features but don’t come automatically with the theme. However, there are some plugins for food blogs.

Below is the way to install a WordPress plugin.

Go to the WordPress dashboard, and look for the sidebar for “Plugins.” Hover over “Plugins” and click the “Add New” option.

After that, look for the “Search Plugins” field and search for one of the plugins by name. 

Whenever you find it, click “Install Now,” then configure the plugin settings.


Begin to Blog

Finally, you can now load your recipes for people to see.


Tips for Designing a User-friendly Blog

Now that you have the full knowledge of creating and starting a food blog, here are some tips for designing a user-friendly blog.

Encourage Following

When designing a blog, make sure it gives room for followers. Place prominent links to your RSS feed and social media on every page, and include an email subscription option.


Clear Navigation

Keep your blog as neat as possible so there will be no room for confusion.  An uncluttered blog will encourage visitors to keep coming.


Suggest Sharing

When designing your blog, ensure the blog Provide social media sharing buttons at the end of each post. So it can be shared on different media, thereby increasing traffic, citations, and backlinks opportunities.

The challenge I’ve had so far with building this blog is that recipe posts are labour intensive, so I’m attempting to break away from those kinds of posts and go a different direction and see how that works out for me. We tried recipes, but they just didn’t work. So we updated them to something like this.

There are thousands of topics that can rank and generate traffic. Below are just a few examples

  • .What is the best substitute for * (e.g. ground ginger)
  • What is the difference between * (e.g. corn flour and corn starch)
  • How do you make *(eg black icing)
  • How long does it take to boil an egg? And here are 5 great egg recipes.


  • when do you start the next site? How big should the main one grow before they start the next site? What factors/signs should you consider before starting your next site project?

Good question. IMO, wait until your first site is earning enough money to:

  1. Pay your bills
  2. Self-finance for growth. This should be a $2K to $5K monthly to reinvest in more content, VAs, etc.

You can afford to launch another site with an extra $500 to $2K monthly.

The unknown variable is how much money you need to spend to live on. If you have a job, maybe it’s none. If you don’t have a job and do this full-time, then include that amount in what your site needs to earn. This amount will vary tremendously depending on your situation and location.

Generally speaking, you probably want to wait until a site earns a minimum of $10K per month, but if your cost of living is fairly high, it could be more. If you have a job and can reinvest everything, you could launch a second site in the $5K to $7K range.

  • As a food blogger, this is inspiring! Can you talk about the type of content this is? What types of posts? I ask because my site is mostly recipes, but I’m trying to branch out into different types of food content.

I do both recipes and non-recipe food content. However, I continue investing in our recipes because they get shared a ton, creating amazing interlinking via food mentions in recipes to non-recipe content.

That said, publishing unique recipes is a ton of work and expensive. If bootstrapping, start with non-recipe, but when you can invest in some unique recipes.

My next phase, which is a long way off, is to create and publish video recipes.

I find these types of recipe videos are the best to create.

They’re effective, short, faceless, and have no voiceover.

They seem to get a lot of views too.


Food blogging is an interesting thing to do when there is great interest and passion. Now that you know how to start a food blog, go ahead and begin to make money.

You can comment and refer to this post to your friends who are interested in blogging. Hope you find this post very useful.

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